Privacy Policy

Comprehensive Privacy Protection

Effective Date: July 23, 2025
Last Updated: July 23, 2025

At We Dig Skulls, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website (wedigskulls.com), make purchases, or interact with our services.

Information We Collect

Personal Information

When you interact with our website or make purchases, we may collect:

  • Contact Information: Name, email address, phone number, mailing address
  • Order Information: Billing address, shipping address, payment method details
  • Account Information: Username, password, purchase history, preferences
  • Communication Records: Customer service interactions, feedback, reviews
  • Marketing Preferences: Email subscription status, communication preferences

Technical Information

Our website automatically collects:

  • Device Information: IP address, browser type, device type, operating system
  • Usage Data: Pages visited, time spent on site, referring websites, exit pages
  • Performance Data: Page load times, server response times, error logs
  • Location Data: General geographic location based on IP address
  • Session Information: Login status, shopping cart contents, session duration

Analytics and Tracking Information

We use multiple tracking services that collect:

  • Google Analytics: Website traffic, user behavior, conversion tracking, demographic data
  • Microsoft Clarity: Heatmaps, session recordings, user interaction patterns
  • Facebook Pixel: Conversion tracking, audience building, advertising effectiveness
  • Google Search Console: Search performance, keyword rankings, crawl data
  • Email Analytics: Open rates, click rates, engagement metrics

E-commerce Information

Through our online store, we collect:

  • Purchase History: Items bought, order values, frequency of purchases
  • Browsing Behavior: Products viewed, cart abandonment, wishlist items
  • Payment Information: Credit card details (processed securely through payment processors)
  • Shipping Information: Delivery preferences, shipping addresses, delivery confirmations

Third-Party Service Information

Our partners and service providers may collect:

  • Printful (Fulfillment): Order details, shipping information, product preferences
  • Payment Processors: Transaction data, fraud prevention information
  • Email Service Providers: Email engagement, delivery status, unsubscribe requests
  • Social Media Platforms: Social interactions, profile information (when you connect accounts)

How We Use Your Information

Order Processing and Fulfillment

  • Process and fulfill your orders through our fulfillment partner, Printful
  • Send order confirmations, shipping notifications, and delivery updates
  • Handle returns, exchanges, and customer service requests
  • Maintain accurate inventory and shipping records
  • Process payments and prevent fraudulent transactions

Website Functionality and Improvement

  • Personalize your browsing experience and show relevant products
  • Remember your preferences, shopping cart contents, and account settings
  • Analyze website performance and identify areas for improvement
  • Troubleshoot technical issues and optimize site functionality
  • Conduct A/B testing to improve user experience

Marketing and Communications

  • Send promotional emails about new products, sales, and special offers (with your consent)
  • Create targeted advertising campaigns on social media platforms
  • Analyze marketing campaign effectiveness and ROI
  • Build customer segments for personalized marketing
  • Send transactional emails related to your orders and account

Analytics and Business Intelligence

  • Analyze customer behavior and purchasing patterns
  • Track website traffic and user engagement metrics
  • Generate reports on sales performance and product popularity
  • Identify trends in skull and skeleton design preferences
  • Optimize our product offerings and pricing strategies
  • Comply with applicable laws and regulations
  • Protect against fraud, unauthorized access, and security threats
  • Enforce our terms of service and other agreements
  • Respond to legal requests and court orders
  • Maintain records for tax and accounting purposes

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share information in these specific circumstances:

Service Providers and Business Partners

  • Printful: Order fulfillment, shipping, and inventory management
  • Payment Processors: Secure payment processing and fraud prevention
  • Email Service Providers: Email marketing and transactional communications
  • Analytics Providers: Google Analytics, Microsoft Clarity, Facebook for performance tracking
  • Customer Support Tools: Help desk software and communication platforms
  • Security Services: Fraud detection, DDoS protection, and security monitoring
  • When required by law, court order, or government request
  • To protect our rights, property, or safety, or that of our customers
  • To investigate and prevent fraud, security breaches, or illegal activities
  • In connection with legal proceedings or regulatory investigations
  • To enforce our terms of service and other agreements

Business Transfers

  • In connection with a merger, acquisition, or sale of business assets
  • During due diligence processes for potential business transactions
  • To successors or assigns in the event of business restructuring
  • When you explicitly consent to sharing with specific third parties
  • For co-marketing campaigns or partnerships (with your permission)
  • When you connect your social media accounts to our platform

Data Storage and Security

Security Measures

We implement industry-standard security measures to protect your information:

  • SSL encryption for all data transmission
  • Secure servers with regular security updates and monitoring
  • Access controls and authentication for internal systems
  • Regular security audits and vulnerability assessments
  • Employee training on data protection and privacy practices

Data Retention

We retain your information for as long as necessary to:

  • Fulfill the purposes outlined in this privacy policy
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce our agreements
  • Provide ongoing customer service and support

International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States, where our servers and service providers are located. We ensure appropriate safeguards are in place for international data transfers.

Cookies and Tracking Technologies

Types of Cookies We Use

  • Essential Cookies: Required for website functionality, shopping cart, and account access
  • Analytics Cookies: Google Analytics, Microsoft Clarity for website performance tracking
  • Marketing Cookies: Facebook Pixel, Google Ads for advertising and retargeting
  • Preference Cookies: Remember your settings, language, and customization choices
  • Social Media Cookies: Enable social sharing and integration with social platforms
  • Session Cookies: Expire when you close your browser
  • Persistent Cookies: Last from 30 days to 2 years depending on purpose
  • Third-Party Cookies: Controlled by external services with their own retention policies
  • Cookie Control: You can manage cookies through your browser settings, though this may affect website functionality

Tracking Technologies

  • Web Beacons: Small images that track email opens and website visits
  • Pixel Tags: Monitor user behavior and conversion events
  • Local Storage: Store preferences and settings locally on your device
  • Session Storage: Temporary storage for current browsing session

Your Rights and Choices

Access and Control Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information (subject to legal requirements)
  • Object to processing of your information for marketing purposes
  • Request data portability in a machine-readable format
  • Withdraw consent for marketing communications at any time

Marketing Opt-Out Options

  • Unsubscribe from email marketing using links in our emails
  • Contact our customer service to opt out of all marketing communications
  • Adjust cookie settings to limit tracking for advertising purposes
  • Use browser settings to block third-party tracking cookies

Account Management

  • Update your account information and preferences
  • Delete your account and associated data
  • Download your order history and personal data
  • Manage communication preferences and frequency

Children’s Privacy (COPPA Compliance)

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will:

  • Delete the information immediately
  • Notify parents or guardians if contact information is available
  • Implement additional safeguards to prevent future collection
  • Review our data collection practices to ensure COPPA compliance

Parents and guardians can contact us at [support email] to:

  • Review information collected from their children
  • Request deletion of their child’s information
  • Refuse further collection or use of their child’s information

GDPR Compliance (EU Users)

For users in the European Union, we comply with General Data Protection Regulation (GDPR) requirements:

  • Legitimate Interest: Website analytics, fraud prevention, business operations
  • Consent: Marketing communications, optional cookies, social media integration
  • Contractual Necessity: Order processing, payment handling, customer service
  • Legal Obligation: Tax compliance, regulatory reporting, law enforcement requests

Additional GDPR Rights

  • Right to be forgotten (erasure of personal data)
  • Right to data portability in a structured format
  • Right to restrict processing in certain circumstances
  • Right to object to automated decision-making
  • Right to lodge complaints with supervisory authorities

Data Protection Contact

For GDPR-related inquiries, contact us at [support email] with “GDPR Request” in the subject line.

CCPA Compliance (California Residents)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

Categories of Information Collected

  • Identifiers: Names, addresses, email addresses, IP addresses
  • Commercial Information: Purchase history, browsing behavior
  • Internet Activity: Website usage, search history, interaction data
  • Geolocation Data: General location based on IP address
  • Sensory Information: Customer service recordings (if applicable)

California Consumer Rights

  • Right to Know: What personal information we collect and how it’s used
  • Right to Delete: Request deletion of personal information
  • Right to Opt-Out: Opt-out of sale of personal information (we do not sell personal information)
  • Right to Non-Discrimination: We will not discriminate for exercising your rights
  • Right to Correct: Request correction of inaccurate personal information

How to Exercise Your Rights

California residents can submit requests:

  • Email: support@wedigskulls.com with “California Privacy Request” in subject line
  • Online: wedigskulls.com/contact-us/

Our website may contain links to third-party websites, including:

  • Social media platforms
  • Partner websites
  • Affiliate links
  • Product review sites
  • Cultural and educational resources

We are not responsible for the privacy practices of external websites. We encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of significant changes by:

  • Posting the updated policy on our website with a new effective date
  • Sending email notifications to registered customers
  • Displaying prominent notices on our website
  • Providing notice through our social media channels

Continued use of our website after changes constitutes acceptance of the updated Privacy Policy.

Contact Information

General Privacy Questions

For questions about this Privacy Policy or our privacy practices:

  • Email: support@wedigskulls.com
  • Website: wedigskulls.com/contact-us/

Specific Privacy Requests

For data access, deletion, or correction requests:

  • Email: support@wedigskulls.com with “Privacy Request” in subject line
  • Include: Full name, email address, and specific request details
  • Response Time: We will respond within 30 days of receiving your request

We are committed to addressing your privacy concerns promptly and thoroughly. Your trust in our handling of your personal information is fundamental to our relationship with you.